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case study · chiropractic · mosman
Invisible in Google,
to the answer it gives.
ReFigure Chiropractic is an excellent Mosman clinic with 133 five-star reviews and almost no online presence to match. In the 90 days before launch, Google showed their old site to searchers just twice. Six weeks after we rebuilt it, Google was showing it three thousand times, ranking it #1 for the local searches, and naming it first when someone asks an AI who the best chiropractor in Mosman is.
the brief
A five-star clinic
Google couldn't see.
The clinic already had 133 five-star reviews. Everything else, Google could barely find. The old site appeared for two searches in the three months before we started, drew around 25 visits a month, and, we discovered, was silently failing to pass on the ranking history it had built over years.
Shown twice in 90 days
Two impressions in Google across a whole quarter, against 133 five-star reviews. The demand was there; the visibility wasn't.
History leaking away
The old domain's rankings weren't transferring to the new site. A security-certificate fault was quietly stopping Google from following the redirects, so years of authority were evaporating.
Compliance risk in the copy
Chiropractic is a regulated field. Wording that implied a treatment outcome is an AHPRA advertising breach, and there was a fair amount of it to resolve before it became a problem.
what we did
Rebuilt for search,
schema and safety.
- Rebuilt the site from 5 pages to 44.
A proper structure Google can read, each page targeting a real search, launched on 6 July with the strongest articles from the clinic's own draft pack edited and made search-ready.
- Found and fixed the fault killing the handover.
The old domain now forwards page-for-page, and we fixed the certificate fault that had been stopping Google from following those forwards, so the site's history transferred instead of evaporating.
- Made every claim AHPRA-safe.
Three independent reviews of every page removed sixteen separate items that implied a treatment outcome, plus safe wording for review replies: the single biggest risk to the practice this period, resolved.
- Structured data on every page.
The organisation, services, FAQs, practitioners and reviews marked up in the schema Google reads: the groundwork that produces rich results and lets AI engines quote the clinic accurately.
- Turned guessing into measuring.
The old site recorded page views only. It now tracks phone taps, email taps, booking clicks and form submissions, and cut the homepage video from 25.5 MB to 9.9 MB so phones load it in a quarter of the data.
the recovery
Two impressions,
then three thousand.
Measured in Google Search Console over the 44 days from launch on 6 July to 18 August 2026, against a 90-day "before" of almost nothing.
- 3,054Google impressionswas: 2 in the prior 90 days
- #1for “chiro near me”was: not ranking at all
- 128clicks from searchwas: 0 (the site was invisible)
- 39terms ranking top-12was: 0 at launch
- 459visitors since launchfrom ~25 a month on the old site
- refigure (brand)#1 desktop, #5 mobile#1 both
- chiropractor spit junctionnot ranking#1
- mosman chiropractornot ranking1.4 avg
- chiro near menot ranking1.0 avg
- good chiropractor in sydney#13 (old article)transferred
the proof
#1 in the pack,
#1 in the results,
#1 in the AI answer.
Clean schema doesn't just help rankings. It decides how Google's rich results and AI answers describe you. Here is what a Mosman searcher actually sees now.
Places
- 1ReFigure Chiropractic Mosman★★★★★ 5.0 (133) · Chiropractor · 18A Spit Rd
- 2Mosman Chiropractic & Massage★★★★★ 5.0 (23)
- 3Nomad Chiropractic Mosman★★★★★ 5.0 (47)
Chiropractor at Spit Junction, Mosman. Evidence-informed care, open six days. Our address is 18A Spit Road, Mosman NSW 2088.
Recreated from the live Google result, Mosman (August 2026). #1 map pack + #1 unpaid for "spit junction chiro".
Warm, patient-centred chiropractic care in Mosman on Sydney's Lower North Shore. Book online.
Recreated from the live Google result, Mosman (August 2026). Rich sitelinks, supported by the site's structured data: the clinic occupies more of the page than a plain listing ever could.
The top-rated chiropractic clinics right in Mosman based on local patient reviews are ReFigure Chiropractic, Nomad Chiropractic, and Mosman Chiropractic & Massage. They all hold perfect 5-star ratings and offer highly praised, distinct approaches depending on the care you need.
Top result: ReFigure Chiropractic Mosman · 5.0 ★ (133 reviews).
Recreated from Google's AI answer for "who is the best chiro in mosman" (August 2026): ReFigure named first, cited from its own pages. This is AEO: the schema and copy are clean, so the AI quotes them correctly.
why it works
One clean foundation,
three kinds of visibility.
We didn't run three separate campaigns for rankings, rich results and AI. We built one technically clean, compliant, well-structured site, and all three followed from it. That's the difference between a website that looks nice and one that is engineered to be found, quoted and trusted.
- Rebuild
- Schema
- Local SEO
- AEO
- Compliance
- Redirects
- Tracking
- Hosting