app development and custom software
Software that runs
your business,
not just describes it.
Booking platforms, point of sale, dashboards, monitoring and the internal tools nobody sells you off a shelf. Built in Sydney by the team that then hosts, secures and monitors it. Not handed over and abandoned.
Custom builds from $9,999 +GST, fixed in writing before work starts · you own the code and the data · hosting and monitoring by the people who wrote it
built, shipped, running
Four we built,
and still run.
This is not a capability slide. Every one of these is live software we wrote, deployed and still operate.
BookMyVenue: bookings, ordering and point of sale
A hospitality platform that takes bookings and orders, then runs the floor: per-station kitchen and bar dockets, real receipt-printer hardware over CloudPRNT, and per-venue data separation enforced in the database itself rather than trusted to application code. Order numbering survives concurrent tills and rolls on a business day you set, not on midnight.
RankByReviews: subscription SaaS with hardware
Review collection sold as plans, with a hardware shop and card checkout behind it. Read the RankByReviews case study for what it did for the business.
Case Timeline: a tool for building chronologies
Evidence and event chronology software, live at casetimeline.org.au. Built for work where the order of events is the whole argument.
Time Tracker: time capture wired into accounting
Time and job tracking that pushes validated entries straight into a Dolibarr ERP, with server-side duplicate protection so the same work cannot be billed twice. Built because the off-the-shelf options did not do the last step.
before you spend anything
Most people asking for
an app do not need one.
We will tell you that before we quote, not after you have paid. Custom software is the right answer in a narrow set of cases:
The product you can buy makes you work backwards
You have found the off-the-shelf tool and it almost fits, and the gap costs you real hours every week. That gap is what custom pays for.
The subscription has outgrown the build
Per-seat pricing that made sense at three people rarely makes sense at thirty. When the annual bill approaches the build cost, owning it starts to win.
The process is the business
If how you take a job, price it and deliver it is the thing that makes you better than your competitors, handing that process to a generic product flattens exactly the advantage you have.
It has to talk to something else
Accounting, a printer on a bench, a sensor in a coolroom, a payment provider. Integration is where off-the-shelf usually stops and where most of our work starts.
If none of those describe you, a website or a store will do the job for a fraction of the money, and we would rather sell you that.
one team, whole stack
The people who build it
are the people who run it.
Most software shops write the code and hand you a deployment problem. We are also an IT company, so the build, the servers, the backups, the monitoring and the person who answers when it breaks are all the same team. When something fails at 6pm on a Friday there is nobody to escalate to, because you already have them.
- Scope
- Build
- Integrate
- Host
- Secure
- Monitor
- Support
what you walk away with
You own it,
including the exit.
You own the code, the data and the domain. Your quote is fixed in writing before work starts, there is no hourly billing, and there is no invoice at the end bigger than the number you agreed to. If you ever want to take the whole thing to another team, you can, and we will hand it over properly rather than make it painful.
good to know
Custom build questions.
What counts as custom software rather than a website?
A website presents information and takes an enquiry. Custom software does a job: it takes bookings and payments, routes an order to the right printer, tracks stock, runs a roster, or replaces the spreadsheet three people email around. If your business runs on a process that no off-the-shelf product quite fits, that is the line.
Should I buy an off-the-shelf product instead?
Usually yes, and we will say so. Off-the-shelf is cheaper, supported by someone else and available today. Custom earns its cost when the product you can buy forces you to work in a way that costs you more than the software saves, or when the subscription for the seats you need has quietly passed the build price.
Do you build iPhone and Android apps for the app stores?
Not as a rule. Most of what businesses ask for as an app is better as a web app: it installs to the home screen, works offline, updates instantly and does not need two store approvals every time you change a price. If your project genuinely needs the app stores, we will tell you that in the scoping call rather than take the job.
What does $9,999 actually buy?
It is a floor, not an estimate. Below roughly that number the work is almost always a website, a rebuild or an integration, and we will quote it as one instead. Real custom builds are scoped first and then fixed in writing, so the number you agree to is the number you pay. There is no hourly billing.
Who owns what we build?
You do. The code, the data and the domain are yours, the same as with our websites. If you leave, you take the source. We do not hold a business hostage to its own operations.
What happens after it launches?
We host it, monitor it and fix it, because we run our own infrastructure. Software that takes money and bookings is not a thing you hand over and walk away from, so ongoing support is quoted with the build rather than sold to you later as a surprise.
How long does a build take?
Longer than a website, and the honest answer depends entirely on scope. We break the work into stages you can see running, so you are never waiting months for a single reveal. Each stage has its own agreed number.
Can you take over software someone else built?
Often, yes. We will read the code and tell you honestly whether it is worth continuing or worth replacing. If we think replacing it is the wrong call for you, we will say that too.
scope it first
Tell us what
it has to do.
Describe the process you want the software to run, and what it has to talk to. We will tell you honestly whether custom is the right answer before we quote it.