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plain english, no gate
Everything we know,
written down.
16 guides on AI search, SEO, websites and domains. Written by the person who does the work, not a content team. Nothing here is gated, and nothing here is padded to hit a word count.
ai search
AI search
What answer engines actually do with your site, and what moves the needle.
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How to show up in AI search: optimising for ChatGPT and Perplexity
How to show up in AI search: allow the AI bots, add an llms.txt, and write answers plainly enough for an engine to quote. Practical AEO for small business.
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Why AI search matters now, and what it costs you to wait
AI now answers the question instead of listing your website. Why that changes who gets found, why the cost of waiting is quiet, and what to fix first.
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AEO, GEO, AIO: what the AI search jargon actually means
AEO, GEO and AIO explained without the hype. What each acronym means, how much of it is the same job as SEO, and how to spot a relabelled retainer.
search rankings
Search rankings
Where organic search value really sits, what it costs, and how not to lose it.
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The 80/20 of SEO: most of your search value is on a handful of pages
Most of your search value sits in pages you already rank with. Use Search Console to find striking-distance pages around positions 5 to 17, then lift them.
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How much does SEO cost in Australia? Real 2026 numbers
Real 2026 numbers from published Australian rate cards: credible small-business SEO runs $500 to $3,000 a month. What each band buys, the traps, and AI search costs.
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Which SEO plan is right for your business?
From Starter $390 to Dominance $5,400 a month: pick the right SEO plan in five minutes. Honest recommendations, including when to buy less.
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Do I need SEO or Google Ads for my small business?
A plain-English guide to whether your small business needs SEO or Google Ads, how they differ, what each costs, and how to decide where to spend first.
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Getting a local trades business found on Google: the basics that matter
How a Sydney trades business gets found on Google: a properly set-up Business Profile, real service and suburb pages, steady reviews and consistent details.
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Two pages on your site rank for the same search: canonical or 301?
Two of your pages rank for the same search? A canonical tag and a 301 redirect fix it differently, and 301-ing a page that still ranks costs real traffic.
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Redirect domains to main site SEO: the 2002 trick that now gets you flagged
Redirect domains to main site SEO was a 2002 trick. Today it does nothing at best and can flag you for link spam. What really happens, and what to do instead.
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Migrating a WordPress/Woo site without losing your Google rankings
Moving a WordPress or Woo site? Map every URL with single-hop 301s, watch the LiteSpeed redirect gotcha, and keep one clean robots tag to protect your rankings.
websites
Websites
What a small business site should cost, contain, and do when nobody is watching.
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How much should a small business website cost?
An honest guide to how much a small business website should cost in Australia, what drives the price, and how to tell a fair quote from an overpriced one.
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What pages does a small business website need?
A plain-English guide to what pages a small business website actually needs, what each one is for, and the pages that quietly waste your money.
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Improve PageSpeed on WordPress: the fixes that matter
How to improve PageSpeed on WordPress by impact, not by warning count. The three fixes that move Core Web Vitals, the ones that waste a weekend, and why.
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Your contact form "works", but does the email arrive? (the Microsoft 365 junk trap)
A contact form can show success and still lose the lead, because Microsoft 365 quietly junks the email. How to test end-to-end and fix SPF, DKIM and DMARC.
domains
Domains
Buying and pointing names without paying the lazy-renewal tax.
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