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case study · plumbing & gas · katoomba
Two Wix pages.
Now first in Katoomba.
Aidan Dunn has been looking after Upper Mountains homes since 2016. When we met him he had a two page Wix site, a Google listing that was offline, and three domain names all pointing at Wix. Nine days after his new site went live he was number one on the Google map for "plumber katoomba". Three weeks in, he is number one for "gas fitter katoomba" as well.
the brief
A licensed tradesman,
invisible to his own town.
Aidan had the business working. Five licensed trades, a clean compliance record, and customers who leave five star reviews. What he did not have was anything online that told Google any of it.
Two pages, for a five trade business
The Wix site had two pages. No page descriptions, nothing Google could read about the business, and no enquiry form. Every search for a plumber in Katoomba went to somebody else.
His Google listing was offline
The map listing is the thing customers actually tap when something is leaking, and his was not showing. Everyone who searched for a plumber in Katoomba rang someone else.
Closing his Wix account would have taken all three domains down
He had three domain names and every one of them pointed at Wix. Cancelling that subscription would have taken his website and both of his other addresses offline with it.
what we did
Every trade he holds,
on a page of its own.
- Thirty-four pages live on launch day.
Every service he offers got its own page, and the suburbs he works in got theirs. He started with two. The site carries 36 today, all of them submitted to Google.
- Got all three domains off Wix before anything was cancelled.
We moved them onto our own hosting first, with redirects tested case by case so anyone typing an old address lands on the right page. He can close the Wix account whenever he likes, and nothing goes dark when he does.
- Checked his licence on the register instead of typing it from his email.
He had given the number as 479856. The NSW Fair Trading register carries a C on the end. The site now shows 479856C, so a customer who looks him up actually finds him.
- That check found two trades he was not selling.
The register shows five licensed classes. We had built pages for three. LP gasfitting and roof plumbing were licensed work he was already doing and telling nobody about. Both got a page. By his first report, gas was already the strongest theme on his whole site in search.
- Put his measurement in his own name.
Google Analytics and Search Console, both live, both his. Every number in his monthly report comes out of his own accounts. Nothing is estimated and nothing depends on us to read it.
- Gave him a form that keeps every lead.
A call-back form that goes straight to his phone, with each enquiry saved. No call centre, no lead-selling middleman taking a cut of his own customers.
- Kept building after launch.
He mentioned he does pump-out and Envirocycle work, and the site covered neither. That became a page. He sends job photos and they go up. The site has grown every few weeks since the day it went live.
the result
First for both of
his trades, in three weeks.
Map positions checked live from Katoomba on 20 September 2026. Search figures read from his own Google Search Console, covering the 22 days of data that exist so far. These are small-business numbers, read from his own accounts rather than estimated.
- #1Google map, "plumber katoomba"nine days after launch, and still holding
- #1Google map, "gas fitter katoomba"up from second place a fortnight earlier
- 3,702times shown in Google22 days, off a domain that held two Wix pages
- 1,886of those in the last seven daysagainst 722 in the first eight
- Pages live and submitted to Google236
- Page descriptions Google can readNoneEvery page
- Google Business ProfileOfflineLive, 5.0
- Analytics and Search ConsoleNeitherBoth, his
- Enquiry formNoneEvery lead saved
- Licensed trades with their own pageNoneAll five
the proof
The map his customers
actually tap.
When a pipe bursts you do not scroll. You tap the first name on the map and ring it. Three weeks after launch that first name is Aidan's, above the nine other plumbing businesses on that map.
Places
- 1Upper Mountains Plumbing and Gas★★★★★ 5.0 (47) · Plumber · Katoomba NSW · Open 24 hours
- 2IronClad Plumbing & Property Services★★★★★ 4.8 (16) · Plumber · Katoomba NSW
- 3Rival Plumbing and Gas★★★★★ 5.0 (42) · Plumber · Katoomba NSW
Recreated from the live Google map for "plumber katoomba", searched from Katoomba on 20 September 2026. First place, three weeks after launch. The same search on "gas fitter katoomba" returns him first as well.
why it works
A trade site earns its place
on the day it goes live.
A plumbing customer is not browsing. Something is leaking and they want a licensed local who picks up. So we built the site for that one moment: his trade and his town in the heading, the licence number on the first screen, the phone number within reach on every page, and a page per job so someone searching "blocked drain Leura" lands on the answer rather than a homepage. Get that right and a small local business holds first place above firms carrying more than double his reviews.
- Rebuild
- Domain rescue
- Hosting
- Schema
- Local SEO
- Lead capture
- Monthly reporting