Home / Our work / Kerry's Remedial Massage
case study · remedial massage · glenbrook
The brief was a flyer.
Google's AI named her first.
Kerry Phillippi runs a one-person remedial massage clinic in Glenbrook, in the lower Blue Mountains. The brief we started from was a paper flyer and her Google Business listing. Two days later she had a domain registered in her own name, a live site on it with online booking, and Google's AI answer for "where is a massage in glenbrook" was naming her first, within hours of the site going live.
the brief
A real practice
with no address online.
Kerry had the hard part already: a clinic, ten five-star Google reviews, HICAPS in the room and clients who rebook. What she did not have was anywhere on the internet that was hers, so every search for a massage in Glenbrook went to somebody else's website.
The brief was a piece of paper
A flyer and her Google Business listing. That was the whole source material: the treatments, the location, and no structured description of what she actually does or what it costs.
Nothing to send anyone to
A Google listing is somebody else's platform. Without a site of her own she had no page to put on a card, no way to publish her prices, and no way for a search engine to learn what six different treatments she offers and who each one is for.
Bookings meant a phone call, every time
Every enquiry had to interrupt her, usually while she had her hands on a client. A one-person clinic loses work to the appointment it cannot answer.
what we did
Her name, her domain,
her artwork, her prices.
- Registered the domain in her name, not ours.
kerrysremedialmassage.com.au is registered to Kerry, against her own ABN. If she ever wants to move it, she can, without asking anyone's permission. We think that should be normal and it isn't.
- Built the page around her own artwork.
The dragonfly is hers. The site was designed outward from it rather than dropping her into a template: a fluid hero that holds at every width from a 320px phone to a desktop, with the call button, the rating and the booking link all above the fold on a phone.
- Wrote up all six treatments properly.
Remedial, deep tissue, fascial release, trigger point, hot stone and pregnancy massage, each explained in terms of the problem it solves rather than the technique it uses, so somebody who just knows their shoulder hurts can find the right one.
- Published the prices.
Priced by session length, plainly, on the page and in the structured data: 30, 45, 60 and 90 minutes. Most competitors make you ring to find out. Publishing it is also what lets Google answer the question directly.
- Put real online booking on it.
An embedded booking system that takes a request straight into her diary, with confirmation and reschedule handled by email rather than by her phone ringing mid-treatment.
- Set up the measurement on day one.
Analytics, Search Console, sitemap and IndexNow all configured and verified at launch, so the site was submitted to Google and measurable from the first day rather than months later.
- Then changed it when she rang.
Kerry called two days after launch with one correction: she massages pregnant clients all the way to full term and has purpose-made pregnancy pillows. That went onto the page, the FAQ and the structured data in her own words the same day. Her photos of the room went up the same week.
the booking system
We build the booking
software as well.
The booking on Kerry's page is BookMyVenue, which is ours. Buy a booking app off the shelf and you bend your day around what it assumes about you. We build this one, so we bent it around Kerry instead: her hours, her one-person clinic, and the gap she needs between clients.
- It is on her website, not somebody else's.
The booking runs inside her own page on her own domain. A customer never gets handed off to a directory or a marketplace, and nobody else gets to advertise a competitor on the way through.
- A one person clinic never sees a "choose your therapist" step.
Kerry is the whole clinic, so we took that step out for her. Her booking is four steps instead of five. The venues that do have a team of therapists still get theirs.
- Fifteen minutes after every appointment, held automatically.
A one-person clinic needs room to change the table over and write up notes, so the diary protects that gap without being asked. An appointment ending at 9:30 offers the next slot at 9:45, not at 9:30.
- Her real hours, and her own days off.
Recurring closures and a roster set to how she actually works, changed the same day she asks for it.
- Appointments can land in the calendar on her phone.
A private calendar subscription puts each new booking where she already looks, instead of making her open another app to find out what her week holds.
- The messages sound like a treatment room.
The platform grew up in hospitality, so the default confirmations talked about tables and guests. Every message a massage client receives was rewritten for appointments before a single one of hers went out.
- Every request reaches her, and she answers it in one tap.
Confirm, decline, or offer another time. "Offer another time" reads a genuinely free slot out of her own diary, books it, and sends the client one message carrying both times and a link to change or cancel. No phone tag.
- When she said it was fiddly, we went and measured it.
Kerry told us the diary took too many steps to open. Instead of guessing, we read back how she had actually been getting in, and the sign-in was the culprit. Her diary installs to her home screen and stays signed in once it is there, and a longer sign-in is the next change queued for the platform. Owning the software is what turns a client's complaint into a change to the product.
the result
On the map in Glenbrook,
inside two weeks.
Measured in her own Google Search Console over the 15 days from launch on 20 August to 3 September 2026. These are small numbers, because this is a small local market and the site was two weeks old. They are also real numbers, read from her account. Across the first month to 17 September the site drew 189 appearances in Google and 18 clicks, all of it local.
- 3.1average position, "massage glenbrook"first page, first three, in under two weeks
- #1in Google's AI answer"where is a massage in glenbrook", within hours of launch
- 96Google impressions15 days, from a domain that did not exist before
- 10clicks from searchon a site two weeks old, all of it local
- massage glenbrook83.1
- glenbrook massage36.3
- massage blaxland29.0
- remedial massage blue mountains11.0
- kerrys massage11.0
the proof
Ask an AI where to get
a massage in Glenbrook.
Search is increasingly an answer rather than a list of links. A page with clean structured data, plain descriptions of each treatment and published prices gives an AI engine something it can quote correctly. Here is what it quoted.
You can find several highly rated massage clinics right in Glenbrook. Kerry Phillippi Remedial Massage offers clinical relief for injuries, stiffness and pregnancy care, with instant health-fund rebates on the spot.
Recreated from Google's AI answer for "where is a massage in glenbrook" (August 2026). Named first, within hours of launch. The phrases the AI used, "clinical relief for injuries", "pregnancy care", "on the spot" health-fund rebates, are the site's own wording being read back.
why it works
A small business does not
need a big website.
This is one page. It cost a fraction of a multi-page build and it outperforms most of them, because it answers the four questions a local actually has: what do you do, where are you, what does it cost, and can I book now. Do those four properly, publish them in a form search engines can read, and a one-person clinic can hold the first page against businesses ten times its size.
- Design
- Own domain
- Online booking
- Schema
- Local SEO
- AEO
- Hosting